| 000 | 00855nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | GENERAL-006125 | ||
| 003 | EC-OLADE-CDD | ||
| 005 | 20160922142958.0 | ||
| 008 | 160705b xxu||||| |||| 00| 0 spa d | ||
| 022 | _a0-471-61351-7 | ||
| 040 |
_aOLADE-CDD _cOLADE-CDD |
||
| 041 | _aeng | ||
| 082 |
_aRM _b316 |
||
| 100 | _aAaker, David A. | ||
| 700 | _aDay, George S. | ||
| 245 | _aMarketing research | ||
| 250 | _a4a. ed. | ||
| 260 |
_aNey York _bWiley _c1990 |
||
| 300 |
_a770 p. _bilus. |
||
| 504 | _a03405 | ||
| 520 | _aThe marketing research process. Exploratory and secondary research. Descriptive research. Causal research. Sampling. Data analysis. Special topics in data analysis. Aplications. | ||
| 650 | _aMARKETING | ||
| 650 | _aINVESTIGACION DE MERCADO | ||
| 650 | _aESTUDIOS DE MERCADO | ||
| 651 | _aUSA | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c11028 _d11028 |
||