TY  - BOOK
AU  - Aaker, David A.
AU  - Day, George S.
TI  - Marketing research
SN  - 0-471-613
U1  - RM 
PY  - 1990///
CY  - Ney York
PB  - Wiley
KW  - MARKETING
KW  - INVESTIGACION DE MERCADO
KW  - ESTUDIOS DE MERCADO
KW  - USA
N1  - 03405
N2  - The marketing research process. Exploratory and secondary research. Descriptive research. Causal research. Sampling. Data analysis. Special topics in data analysis. Aplications.
ER  -