Aaker, David A. <br/><br/>
Marketing research 

 - 4a. ed. 
 - Ney York  Wiley  1990 
 - 770 p.  ilus. 
<br/><br/>03405 
<br/><br/> The marketing research process. Exploratory and secondary research. Descriptive research. Causal research. Sampling. Data analysis. Special topics in data analysis. Aplications.  
<br/><br/><label>ISSN: </label>0-471-61351-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>INVESTIGACION DE MERCADO<br/>ESTUDIOS DE MERCADO
<br/><br/><label>Subjects--Geographic Terms: </label><br/>USA
<br/><br/><label>Dewey Class. No.: </label>RM  / 316