TY  - BOOK
AU  - Schwartz, Peter
TI  - The art of the long view : paths to strategic insight for yourself and your company
SN  - 0-385-267
U1  - RM 
PY  - 1996///
CY  - New York
PB  - Currency Doubleday
KW  - PLANIFICACION ESTRATEGICA
KW  - CAMBIO ORGANIZACIONAL
KW  - ADMINISTRACION ESTRATEGICA
KW  - USA
N1  - 03323
N2  - The pathfinder's tale. The smith and hawken story : the process of scenario - building. Uncovering the decision. Information - hunting and - gathering. Creating scenario building blocks. Anatomy of a new driving force : the global teenager. Composing a plot. The world in 2005 : three scenarios. Rehearsing the future.
ER  -