Centro de Documentación OLADE -

Vista normal Vista MARC Vista ISBD

Aaker, David A.

Marketing research - 4a. ed. - Ney York Wiley 1990 - 770 p. ilus.

03405

The marketing research process. Exploratory and secondary research. Descriptive research. Causal research. Sampling. Data analysis. Special topics in data analysis. Aplications.

ISSN: 0-471-61351-7

Subjects--Topical Terms:
MARKETING
INVESTIGACION DE MERCADO
ESTUDIOS DE MERCADO

Subjects--Geographic Terms:
USA

Dewey Class. No.: RM / 316