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First chapter of the guidebook introduces the main concepts to be used. Four generic categories are defined: consumer goods, capital goods, publicly provided goods and non-market goods. These categories are used throughout the book to ease the identification of generic barriers and measures. Thereafter, guidance is provided on how to identify and analyze barriers to the transfer and diffusion of climate technologies. Subsequent chapters describe how to transform these barriers into measures that can be used to overcome them. The procedure builds on the assumption that an exact understanding of the rationale of the barriers, and the relations between them, can lead to a specification of the necessary measures. Following this, all four technology categories are analyzed with a view to facilitating a proper understanding of the particular framework conditions for such technologies. Finally, recommendations are provided for governments to facilitate the actual diffusion of new technologies, in particular during the early and most difficult phases of diffusion when early adopters and possible niche markets play a significant role.

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